The Strategy

By leveraging all available resources, we will tell our story, rebuild our coalition, and expand the map. Staff are stationed all across the battleground states, and the largest grassroots team in U.S. history is ready for action.

The Democrats won in 2020, 2021, 2022, 2023 — and we’re going to win again in 2024. Thanks to our record-breaking fundraising program, we have the means to execute a robust strategy. We’ve been counted out over and over in recent years and always outperformed expectations, but we refuse to take any vote for granted this time around. It’s too risky with so much hanging in the balance.

There are multiple pathways to 270 electoral votes. Our campaign is following the data and making investments accordingly.

While we’re building out staffing footprints in states that are more traditional battlegrounds – like Wisconsin and Nevada,  we realize that there are multiple pathways to victory. That’s why we’re investing in staff, paid media, and organizing in States that have gotten away from Democrats in recent years — like North Carolina and Florida. 

Any victory strategy starts with rebuilding the winning Biden-Harris coalition, followed by identifying top expansion targets: folks who’ve shown up for Democrats in midterm and off-year elections since 2020. Additionally, we’ve identified millions of newly eligible voters who support the President’s agenda and a significant number of traditional Republicans who oppose Trump’s extremism and respect Joe’s lifetime of service.

FIRST, let’s discuss the composition of Team Biden-Harris, both in terms of staff and volunteers. We’ve hired over 1,100 coordinated staff across the battlegrounds and have opened over 270 coordinated offices. In these states alone, 125,000 people have volunteered at 8,400 unique events. They are knocking on doors, opening offices, attending trainings, and engaging their communities around all the hot-button topics.

We have a remarkable grassroots team and are working tirelessly to share messages that move the needle with swing voters and energize our tried and true supporters.

SECOND, we’re adopting a blended organizing approach that integrates traditional in-person organizing with cutting-edge digital organizing to engage voters everywhere. And we’re hiring hundreds of organizers to execute this innovative model. 1:1 conversations — online and offline — are still the most effective way to build the type of operation that it takes to win a national campaign. And you can’t have 1:1 conversations without people. It’s crucial that we unite a joyful and inclusive community of volunteers around Joe and Kamala’s values and adhere to these core principles:

• We welcome everyone by finding and meeting them wherever they are;
• We value all supporters by celebrating all contributions, big and small;
• We direct energy towards winning activities by helping supporters find the high-impact contributions that feel right for them;
• We meet our community everywhere – online and in-person – by creating a seamless supporter experience.

THIRD, our campaign has adopted the mentality that we must be wherever our supporters are congregating online. That’s why we’ve made the largest and earliest ever investment in constituency-specific advertising in political campaign history. We’ve run in-language creative and prioritized platforms owned by minority communities. We’ve plastered display ads on streaming platforms like Hulu and YouTube, and run natively on a diverse variety of news sites, including Vogue, Buzzfeed, The Cut, The Verge, and Fox. Quickly, we’ve became the #1 political ad spender on Snapchat, garnered 62 million views on TikTok, and seen 450k people follow our Biden-Harris HQ rapid response arm on X and Instagram. And you can rest assured there will be no slowing down.

In addition to organic content creation, we’ve partnered with internet influencers and celebrities with broad followings to utilize their own channels to share, in their own authentic voice, why they support Joe and Kamala.

FINALLY, our candidates have been barnstorming the nation, hosting pop-ups at generations-old businesses and big rallies at convention centers to make the case for a second term. They are highlighting the relentless spirit of the American people, listening to advocates, and bringing them into the fold.

We’re putting a premium on being relentlessly visible in communities across the country.

Voters will continue to see our leaders speak candidly to people’s concerns at public events throughout the country. They’re going to see Joe Biden hold Donald Trump accountable during debates in June and September. And they’re going to see how a disciplined, inclusive, and forward-looking campaign can succeed against all obstacles.